Implementation of a Customer Intelligence solution

• Better identify customer segments
• Optimize marketing actions and improve ROI
• Identifying social communities based on customer relationships

• • Implementation of a detection and analysis solution
  • Community to detect relationships between customers to target them with the “Friend & Family”
  • Churn: the reuse of the results of the community analysis in order to target the leaders of the groups presenting the high rate of churn with specific offers, detection of multi-sowers (MTN / MOOV / Orange) in the community in order to improve the churn

The use of additional customer knowledge resulting from the detection of communities and roles made it possible to:

• Improve the churn model by 1%
• Targeting effectively with the Friend & Family