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Design and development of a “Digital Engagement Platform”
Get’IT / USE CASE Get’IT / Design and development of a “Digital Engagement Platform”
Project:
Project name:

E-government for modern digital services for all citizens.

Side by Side we improve your efficiency

Customer:
BH Assurance (BH Bank Group)
Sector of activity:
Insurance
Country:
Tunisia
Challenges
  • Use Digital to strategically reposition BH Assurance as:
    Life partner of its customers emphasizing transparency, empathy and proximity.
    Partner chosen and not suffered.
  • Urgency of market integration time: catch up with competitors and become the benchmark
  • Improve the customer experience: simplify and streamline
  • Acquire new young customers by developing an innovative image
Project description
  • Innovation & Design Thinking Workshop
  • 100% agile approach with monthly Sprint and monthly digital governance committee reporting directly to the CEO with access to all business teams
  • Proxy Product Owner for backlog definition and validation
  • Analysis of business processes
  • Implementation of an innovative “Selfcare Omnichannel Digital Experience” solution
  • Showcase site for communication with the most traditional customers
Customer Benefits
  • New strategic vision of the company
  • Reinforced culture of innovation
  • Optimizing internal collaboration
  • Optimizing the “Customer Journey”
  • Increased customer attraction and retention
expertise
  • Advice
  • Development
  • R&D
  • Training
solutions
  • Digital Banking
  • Customer relationship
  • Business Intelligence
  • Data analytics
  • Web & Movable
  • Finance Solution

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