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Companies today, more than ever, have the need to innovate to ensure their growth and maintain their leading position in the market. With constant evolution and multiple pressures (production costs, increasing complexity of competition with globalization, rapid and complex evolution of markets, acceleration of technological progress, etc.), there is a push to place innovation at the heart of business strategy, such as a key to their competitiveness.
Today, we realize the importance of R&D within a company and its impact is perceived within the company on different levels among them the production level where the R&D function will improve efficiency from production when it comes to process innovation the commercial plan, R&D will allow the company to differentiate its offer and create added value for the customer.
From a financial point of view, R&D represents an investment whose results will be uncertain, but if the innovation succeeds, the company’s income will be higher.
Within Get’IT member companies, R&D cells have been set up for the purpose of anticipating and seeking all possible solutions and which allows them to develop their specificity and differentiate themselves from competitors and propose innovations. .