In order to consolidate the notoriety of “Founa.com” and develop its visibility and digital presence, a Get’IT Member intervenes for an advisory and strategic support mission to propose areas for development and to define priority objectives.
“Founa.com” began by identifying the targets and the means. Then, the Get’IT Member accompanied the “Founa.com” teams to identify the main levers to activate in order to establish his e-business strategy:
- Following the mobilization of a dedicated, available and hyper-involved team, the challenge was met. Endowed with a project vision as a whole, this team has favored close work with the “Founa.com” teams.
- A targeted and innovative action plan has been put in place to ensure the effective implementation of the strategic axes: An activation campaign on social networks has been launched and a media plan has been put in place . The system offered by the Get’IT Member also includes the creation and management of sponsored campaigns (Google Ads search, display campaigns, social Ads on Facebook and Instagram), creative design on social networks, “Retargeting” for the acquisition of new customers, to increase the number of orders and to boost sales of “Founa.com”.
- For optimal impact, content management has been supported and entrusted to ambassadors (influencers) so that the brand can intuitively address its audiences.
Setup:
Implementation of the Microsoft “Dynamics CRM” solution and the “Customer Insights” solution for a 360° view of customers:
- Brand Content
- 360° Communication
- SEO
